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It gained massive popularity after a TikTok video in December 2023 garnered over 120 million views, leading to a surge in demand.
As more people crave this unique dessert, pistachio prices have soared. The situation is worsened by a poor pistachio harvest in the U.S, the world's top exporter. To meet the growing demand, Iran increased its pistachio exports to the UAE by 40% between September 2024 and March 2025.
Major chocolate and dessert brands have introduced their own pistachio-infused products, further fueling the hype for this treat. However, the original Dubai chocolate remains exclusive, sold only in the UAE for limited hours.
Have you tried any pistachio desserts amid the Dubai chocolate craze yet? Is it really worth the hype?
Is the viral Dubai chocolate the cause of pistachio shortage?
The viral chocolate bar from Dubai is causing a worldwide pistachio shortage. The Dubai chocolate features a rich pistachio cream filling, crunchy shredded pastry, and a smooth milk chocolate shell.
READ MORE: The unique ingredient of the viral Dubai chocolate!
