Jihyo’s new agency name, EMITHAUS, is inspired by the English word "emit," meaning "to express, radiate, or give off." Explaining the vision behind her new venture, the "Killin' Me Good" singer shared that she hopes the company will serve as a creative space where she can freely explore uncharted artistic possibilities and bring her undiscovered potential to life. As she steps away from a familiar environment to navigate her solo career independently, Jihyo promised fans that she will approach every decision and endeavor with heightened thoughtfulness and responsibility.
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Despite stepping into this independent new chapter, Jihyo reassured fans that her departure from JYP Entertainment does not mean stepping away from the group. Emphasizing that TWICE remains an irreplaceable part of her life, she confirmed that she will continue to participate in group activities and perform alongside her fellow members. Jihyo becomes the third member of TWICE to leave JYP Entertainment while maintaining group commitments, following Jeongyeon and Chaeyoung, who both departed the agency earlier this year in August.
