<p>OPM band The Itchyworms is set to launch their own brand of craft beers this July, inspired by their hit song "Beer." This venture brings two new variants to the brewing scene: "Beer," a light blonde ale with tropical fruit flavors and balanced maltiness, and "Pag-Ibig," a hazy, floral beer that blends sweet and bitter notes.</p>
<p>The official launch, titled "The Itchyworms: Beer o Pag-Ibig?" will take place at the 123 Block in Mandaluyong City on July 13, starting at 6 p.m. The event will feature live performances by Ebe Dancel, Ciudad, Blaster, The Revisors, and of course, The Itchyworms.</p>
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<p>Attendees can enjoy not only music, but also various games, booths, and special activities organized by GNN Entertainment Productions and the band. Tickets are priced at P999 for two people, including a free six-pack of beer, and can be purchased through <a href="https://www.ticketmelon.com/gnn-entertainment-productions/the-itchyworms-beer-o-pag-ibig-official-launch" target="_blank" rel="noopener">bit.ly/beeropagibig.</a></p>
<p>Since forming in 1996, The Itchyworms have become iconic in the Filipino music scene with hits like "Akin Ka Na Lang" and "Beer." Now, they are expanding their influence from music to craft beer, blending their creative talents into this new venture.</p>