On August 12, at exactly 12:12 a.m. Eastern time, Taylor Swift announced her 12th studio album, 'The Life of a Showgirl.' The reveal happened during the New Heights podcast, hosted by her boyfriend Travis Kelce and his brother Jason Kelce. In the short teaser clip, Taylor pulled out a mint-green briefcase marked “T.S.” to share the news, though the album cover was blurred to keep fans guessing.

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Swift also changed her social media display photo to a blurred orange-and-green image that matches the album’s theme. Pre-orders for the album are already up on her website and Spotify. She even dropped a themed Spotify playlist called “And, baby, that’s show business for you”, which hints at the vibe of the new record.

Her last album, The Tortured Poets Department, came out in April 2024 and became the best-selling album of the year, earning multiple Grammy nominations. Before that, she was on her record-breaking Eras Tour, which had 149 shows across five continents, drew over 10 million fans, and earned more than $2 billion.

Further details about the album are yet to be announced.