Exciting news! SB19's leader, Pablo, has been chosen as the new Earth Hour Music Ambassador by the World Wide Fund for Nature Philippines (WWF-Philippines). This means he'll be the main guest at the big Earth Hour event at the Kartilya ng Katipunan in Manila City on March 23, 2024.
In a statement, Earth Hour Philippines National Director Angela Consuelo Ibay praised Pablo for including Filipino culture in his music, making him the perfect fit for the role. She mentioned that Pablo &ldquo;represents the passion and resilience of Filipinos.&rdquo;&nbsp;
&ldquo;As SB19&rsquo;s songwriter, creative director, and CEO of their label, Pablo has masterfully infused his music with Filipino culture, flavor, and style. Earth Hour is a global grassroots movement for the environment and we celebrate it in our own unique Filipino way. Pablo is the perfect ambassador for Earth Hour,&rdquo; Ibay added.
On Facebook, Pablo shared the post and said: &ldquo;Together, let&rsquo;s create the biggest hour for earth.&rdquo;&nbsp;
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This year, In partnership with the Manila City Local Government for its 16th year, the global switching off of lights will be observed from 8:30 p.m. to 9:30 p.m., local time. Joining Pablo, other artists will also perform such as Ched and Lirah Bermudez.
Earth Hour is a special event that started in Australia in 2007. It's now celebrated worldwide, including in the Philippines since 2008. It is more than just turning off lights. It's about raising awareness and making a difference for the environment.