Looks like not everything on your playlist is what it seems, Fam! The music industry was shaken to its core after a revelation from rising indie rock band The Velvet Sundown. After garnering more than 1.1 million listeners on Spotify, the band admitted that "The Velvet Sundown is a synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence."
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The Velvet Sundown is a synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence. This isn&rsquo;t a trick - it&rsquo;s a mirror. An ongoing artistic provocation designed to challenge the boundaries of&hellip; <a href="https://t.co/8qwoFFOPNx">pic.twitter.com/8qwoFFOPNx</a>
&mdash; The Velvet Sundown (@tvs_music) <a href="https://twitter.com/tvs_music/status/1941474152235348443?ref_src=twsrc%5Etfw">July 5, 2025</a></blockquote>
The Velvet Sundown debuted in June and began releasing chill indie-folk tracks, eventually gaining over 1 million streams. However, fans had already noticed that the band&rsquo;s so-called members didn&rsquo;t exist&mdash;and that their photos had AI-generated &ldquo;glitches.&rdquo; It turns out they were right, and the revelation left a bad impression on listeners.
The Velvet Sundown called their project an &ldquo;artistic experiment&rdquo; meant to challenge what&rsquo;s real in music&mdash;but for many, nothing beats songs made by real people.