The Philippines is close to becoming the third-biggest market for Australian grapes, showing a steady rise in demand from Filipino consumers.
According to industry reports, more fresh grapes from Australia are being shipped to the country as more Filipinos include them in their daily snacks and meals. The growth is also supported by strong trade ties between Philippines and Australia, making it easier to bring in high-quality produce.
Exporters said the Philippines is now one of the fastest-growing markets in Southeast Asia for Australian grapes. With this trend, the country is expected to officially rank as the third-largest importer soon.
The demand usually increases during peak seasons like holidays, when grapes are a popular choice for celebrations and gatherings. Suppliers are also making sure to keep up with the growing demand by improving distribution and supply.
If the trend continues, the Philippines may strengthen its position as one of the top destinations for Australian grape exports in the coming years.