The classic Filipino snack Palitaw sa Latik is gaining attention again online, as many Filipinos rediscover the sweet and nostalgic treat.

Recently, photos and videos of palitaw sa latik have been trending on social media. Many netizens are sharing how the traditional kakanin reminds them of their childhood and afternoon snacks with family.

Palitaw is a soft rice cake made from glutinous rice flour. It is usually boiled until it floats—this is where the name “palitaw” comes from, which means “to surface” in Filipino. The rice cake is then topped with grated coconut, sugar, and toasted sesame seeds.

In the palitaw sa latik version, the dish becomes richer and sweeter because it is served with latik, a coconut-based syrup or caramelized coconut curds that add extra flavor.

Because of its comforting taste and simple ingredients, many Filipinos are now calling palitaw sa latik one of their favorite merienda again. Some food sellers and small businesses have also started offering their own versions, helping bring the classic snack back into the spotlight.

For many people, the snack is more than just food—it is a reminder of traditional Filipino merienda and the flavors of home. As it trends again online, palitaw sa latik proves that classic Filipino kakanin will always have a place in the hearts of Filipinos.