Matcha is a finely ground powder made from specially grown green tea leaves. Originating in Japan, it&rsquo;s traditionally used in tea ceremonies but has become a global hit. It is now found in everything from lattes and desserts to skincare products. Known for its acquired taste, matcha has surprisingly gained widespread appeal, with the world now embracing its umami flavor.
As its popularity surges, matcha is struggling to keep up with the demand! The desire for matcha has exploded thanks to social media trends, and the supply is running out. In Japan, extreme heat is damaging crops, tea farmers are aging and retiring, and skilled labor is increasingly scarce. These problems have led to a 170% spike in raw tea prices in just a year.
Big tea brands have started limiting premium-grade matcha sales. Even caf&eacute;s abroad, from New York to Manila, are feeling the shortage of stockouts, rising prices, and limited servings becoming more common.
Matcha fields take years to grow, so recovery won&rsquo;t be instant. For now, matcha lovers will have to sip slowly and save every bit of their matcha tin!