<p>Manila Broadcasting Company, founded in 1939, recently transformed into <strong>MBC Media Group</strong> 85 years later. The rebrand reflects the company's proactive adaptation to the changing needs of the Filipino audience, showcasing a modern logo symbolizing fluidity and expansion into different business units.</p>
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<p>The trade event, held at Aliw Theater in Pasay City last February 6, 2024, was attended by MBC Media Group Chairman Fred J. Elizalde and other key figures.</p>
<p>Assistant VP for Digital Media Sasha Elizalde-Del Rosario emphasized the strategic evolution, stating it goes beyond a mere name change;&nbsp; Senior VP-Operations Juan Elizalde highlighted the importance of the six new Strategic Business Units, namely:</p>
<ul>
<li>MBC Radio</li>
<li>MBC Digital</li>
<li>MBC TV</li>
<li>MBC Events</li>
<li>MBC Promos</li>
<li>MBC Talents</li>
</ul>
<p>Elizalde also stated that these units focus on audience growth, integrated campaigns, and enhanced service to the Filipino community.</p>
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<p>Additionally, MBC Media Group President Jun Nicdao explained how the transition benefits partners and audiences, emphasizing unity with the launch campaign, "Sama-sama Tayo, Pilipino!"</p>
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<p>Representatives from each unit were present during the launch, concluding with giveaways and raffle prizes.</p>
<p><strong>For more information, check the new MBC Media Group website <a href="https://mbcmediagroup.com/" target="_blank" rel="noopener">HERE</a>!</strong></p>
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