Scooter Braun, a prominent figure in the music industry, reportedly saw the departure of two major clients - Ariana Grande and Demi Lovato.
Joining forces with Braun in 2013, Ariana Grande achieved remarkable success with six albums, including an impactful charitable benefit concert following the tragic Manchester bombing incident. Organizing the One Love benefit concert, Braun played a pivotal role in raising millions of pounds to support the victims' families.
While Grande's most recent album was 2020's "Positions," she's presently engaged in the cinematic adaptation of the Broadway musical "Wicked" and has been revisiting her debut album, &ldquo;Yours Truly&rdquo; for its <a href="https://www.easyrock.com.ph/post/ariana-grande's-'yours-truly'-tenth-anniversary-sparks-excitement-for-potential-album-reprise" target="_blank" rel="noopener">tenth anniversary</a>. It remains unclear if her disassociation from Braun extends beyond managerial ties.
Demi Lovato entered a partnership with Braun in 2019, with their separation appearing to be civilized. Lovato once expressed, "Dreams [came] true for me. I officially have a NEW MANAGER. And not just any manager but the one and only Scooter Braun."
<img src="https://api.easyrock.com.ph/v1/media/display?bucket=static.easyrock.com.ph&amp;key=attachments/2023/8/3Z7pySvALwWKPEWHO9CTr.webp" alt="" width="573" height="1024" />
Demonstrating their friendship even after the split, Braun conveyed birthday wishes to Lovato on his Instagram story, referring to her as "one of the kindest souls out there."
According to Billboard, both Ariana Grande and Demi Lovato have chosen to distance themselves from Braun - although there are conflicting reports regarding Justin Bieber's status, as well.
Guided by Braun, Justin Bieber navigated challenges and transformed from a teen idol into a mature artist, overcoming a tumultuous period marked by legal troubles. Reflecting on this journey, Braun stated in a 2016 interview with The Guardian, "I was not going to give up on him, I was not going to let him die."
Braun's most notable conflict emerged in 2019 when he acquired Taylor Swift's master recordings, triggering Swift's perception of an aggressive move. This was caused by Braun's association with Kanye West, who had belittled Swift back in 2009. Swift responded by regaining ownership through re-recordings, a.k.a. &ldquo;Taylor&rsquo;s Version.&rdquo;
Braun's subsequent actions encompassed selling Swift's catalog and his company's acquisition by HYBE, which represents acts like BTS. He also facilitated the ownership of the US hip-hop label Quality Control - managing artists such as Quavo, Lil Baby, and City Girls.
Recognized as a successful manager, Braun's clientele encompasses names such as David Guetta, Black Eyed Peas, Ava Max, and more.